Posts Tagged ‘sneakers’


Thursday, September 6th, 2012

Did you know the work “Sneaker” was created in 1916 by Keds! That’s right, Nike, Reebok etc owe this worldwide terminology to Keds. The iconic brand has been a part of some defining moments in history, making appearances in such shows as Happy Days, Saved by the Bell and movies such as Dirty Dancing (we all remember Jennifer Grey’s character, Baby’s famous dance scene on the stone stairs and bridge in her white Keds) and Twilight. Keds has even been a part of a few infamous moments in celebrity history, remember a shaved-head Brittney Spears and the umbrella incident? Yep, she was wearing Keds. Today celebs and the mere mortals who love them are still captivated by these comfy and iconic shoes. Designers and brands like Tracy Reese, Alice + Olivia, Madewell, and Steven Alan are just a few that have collaborated with the famous brand. The iconic shoes are available in solids and prints, slip-on and laced up styles.


The Champion has been the go-to Keds style sneaker since its creation. This season, Keds introduces some fun and whimsical prints which give a playfully modern touch to this classic silhouette. Show your love with the Champion Love Print Slip-On, rock the leopard-print flat trend celebs are loving right now with the Champion Animal Print Sneaker. Not a fan of leopard, try zebra with the Champion Zebra Print Laceless Sneaker, or if you just a print that’s a bit more girly, be like Elle Fanning and go for the Champion Floral Sneaker.


By Dynelle Skinner

New Balance – New Style

Monday, July 2nd, 2012

It’s officially summer, and though you may only see your sneakers as a workout tool, they can also be a great way to add casual coolness to your sporty look. Gone are the days when sneakers were made from rubber, we’re seeing more fashion touches added to this American staple. Want a lightweight canvas sneakers? – it’s done! How about denim to match that cool new jacket you just bought? – no problem! New Balance, which has been making sneakers since the 1960’s, has some great sneakers which feature these cool fashion additions.

W410BD Sneaker - Blue Denim U455BKL Casual Sneaker - Black
U420 MOS Casual Sneaker - Brown Women's CPT Casual Athletic Sneaker - White Teal

For denim lovers, you’ll love the U455BKL Casual Sneaker or the W410BD Sneaker, whether you wear blue or black denim. If Linen or Canvas is more style, go for the CPT Casual Athletic Sneaker and enjoy a cool breathable look; the extra thick rubber sole adds a modern touch to this everyday sneaker. If you want the combination of luxe and breathable comfort, then the U420 MOS Casual Sneaker, which features both suede and mesh materials will fit your needs.

By Dynelle Skinner


Footwear News: Karl Lagerfeld Launches Lower-priced Line, Karl

Thursday, January 26th, 2012


The man can do no wrong — Karl Lagerfeld, the “king” of fashion, never fails to amaze us with his many styling and design talents (not to mention the 30 iPads he carries with him at all times). Lager­feld’s dif­fu­sion line, Karl, launched January 25th and is sold exclusively online at Net-a-Porter.

Alike to his own personal style, the budget collection features black and white clothing and accessories retailing from $50 for a canvas tote to aprox. $1,000 for leather pieces. As to be expected, Karl’s trademark fingerless leather gloves make an appearance as do fabulous faux colors. Among the 70-piece collection are 8 pairs of shoes, from metallic sneakers to gladiator sandals, the footwear is simple yet impressive.

We can handle the trademark Karl profile on the tees and tanks, but what about the shoes?! Walking with the support of Lagerfeld on your soles would sure put a pep in our step (we’re just sayin…it’s suggestion for the next collection).

{Shop Karl}

By: Ashley Tschudin

Footwear Collaboration Alert: Converse + Marimekko

Thursday, January 19th, 2012

converse marimekko

When classic brands like Converse team up with major design houses like Marimekko, consumers are sure to be impressed. The Scandinavian design house, Marimekko, is best known for their iconic 1964 poppy print, which has inspired collaborations with Crate and Barrel, Havaianas, and now Converse. They are again bringing their prints to life, this time on your feet!

Available in many different styles, ranging from blue polka dots to psychedelic reds and oranges, the collection is currently on sale. Now through 1/22 you can nab this printastic collection at an additional 25% off already marked down prices! If prints aren’t your thing and your more of classic Converse gal or guy don’t worry we’ve still got you covered!

{See Full Marimekko Collection and Shop}

{Shop Converse Classics}

By: Ashley Tschudin

Trend Alert: Bloggers Kick It With Isabel Marant

Wednesday, January 11th, 2012

Isabel Marant

One blog post featuring Isabel Marant sneakers. Two blog posts featuring Isabel Marant sneakers. Three. Four…the features highlighting the infamous designer’s kicks are flowing in, so why not have DNA jump on board the sneaker train?!

Worn by both celebrities and bloggers, Isabel Marant is making her mark on the footwear community. Thirty-something Parisian Isabel Marant’s designs are a style not a trend – Spotting a gap in the market between the elaborate and inaccessible of the Paris catwalks, Marant caters to strong active young women. A mix of minimalist and bohemian, the designer makes clothing and accessories at affordable prices… that is if you consider $600 for invisible wedge sneakers “affordable”.

By: Ashley Tschudin

Jeremy Scott Spring/Summer 2012 Footwear Collection

Monday, January 2nd, 2012

jeremy scott

Eccentric designer Jeremy Scott continues creating a footwear legacy in collaboration with Adidas Originals for his Spring/Summer 2012 collection.  The collection will include a plethora of plush animals from gorillas to leopards and even a cow; not leaving out his signature wings.

As usual, Scott does not shy away from sneakers, combat boots, loafers, and sandals but he does push the style boundaries, presenting a new take on traditional footwear. If this preview isn’t enough to tantalize your footwear fancy stay tuned come February/March for the full collection launch.

{View Full Collection}

By: Ashley Tschudin

Where Wear: New Year’s Eve Men’s Style

Thursday, December 29th, 2011

new year's eve

It may be easy for women to find New Year’s Eve shoes, but for most men the task is daunting. Here is a brief guide to NYE shopping for Men:

1. Stick to basic black, which goes with everything and is classic.

2. Don’t spend more than $150 on shoes you most likely won’t wear more than a handful of times per year.

3. Oxfords, loafers, and evening sneakers are your friend.

4. For the love of all things fashionable, match your belt to your shoes!



By: Ashley Tschudin

Kickin’ It Old School

Wednesday, December 28th, 2011

high-topsLeave the holiday party attire behind because today we’re kickin’ it old school with high-tops. According to Converse, between 1948-1958 high top sneakers made their first appearance on the fashion scene.

With the invention of Rock & Roll came the Rock & Roll “uniform” consisting of jeans, a leather jacket, and of course…high-top sneakers. Around the time the high-top sneaker was introduced so was The National Basketball Association, growing up together in fashion/sport unison.

Today, the high-top sneaker can still be seen among teens and young adults — a classic that lives on.



By: Ashley Tschudin


Pump Up Your New Year’s Resolution

Monday, December 26th, 2011

athletic shoesathletic shoes

You said you’d do it last year AND the year before, but you have yet to whip your butt into shape. Leave the holiday muffin top behind and pump up your New Year’s resolution with DNA Footwear.

The new year is about a NEW you and that means a more active and fit YOU! It may seem like a daunting task but we are here to support your fitness goals. Only YOU can take the first step towards a healthier tomorrow and that first step is the proper gear, specifically footwear. Whether you’re a man or a woman we have the proper shoes to match your athletic goals — from light jogging to an all out a**-kicking work-out wardrobe.

{Shop Women’s}

{Shop Men’s}

By: Ashley Tschudin

Viva La Juicy

Thursday, December 22nd, 2011

juicy couture

Leave the velour tracksuits behind because Juicy Couture is a whole new brand of cool. Who would’ve thought that a tiny tracksuit company could spawn a pink revolution filled with perfume, jewelry, kid’s clothes, and footwear?!

Juicy Couture grew in popularity in the early 2000′s because of celebrities like Madonna and Jennifer Lopez. What many don’t know is that the company we knew and loved began as a maternity line. With the idea of comfort in mind, Gela Taylor and Pamela Skaist-Levy made couture affordable. Since its start in 1994, Juicy Couture has expanded to kids clothing, accessories, pets, and shoes. Their motto of decadence and couture turned into comfort translates into their shoes as well, with deep rich colors, and jewelry inspired logos.

The brand we loved so much as teens is back and better than ever with platforms, sandals, boots, espadrilles, and slippers.

Viva La Juicy!

{Shop Juicy Couture}

By: Ashley Tschudin