Posts Tagged ‘shopping’

Loving our Manolitas

Thursday, July 26th, 2012
Manolita Casual Flat Shoe - Nude Harness Cheyenne Flat Ankle Bootie - Harness Valerina Casual Flat Shoe - Red Stripes

How can we not love the Guatemalan inspired brand 2568. 2568 creates vibrant handcrafted shoes in both boot and flat styles.  Their shoes are uniquely designed with decorative textile detailing and fused with lush vivacious colors that can either be slipped on or laced up. You can add a little spice to your looks this summer by sliding into a pair of bold print Manolitas.  The Manolita comes in neutral colored leathers that allow for multi-purpose wears and is integrated with beautiful striped fabric elements that all come together to make an ultra-stylish shoe!  2568’s Valerina style is just as sweet; a style completely layered in colorful multi striped fabric. These dainty lovelies are exactly what every girl needs. If you are looking for a more urban look then the intricate detailing of the Cheyenne boot will definitely snag your attention. The harness leather paired with the stunningly stitched colorful canvas is a match made in shoe heaven! Personalize your wardrobe with matchless ingenuity that is the 2568 brand!

By Christine Suero


Sundance & Social Media Sorel Style

Friday, January 27th, 2012


Sundance & Social Media Sorel Style

“Now through January 29, consumers have a chance to score customized lace plate boot accessories and a pair of Sorels, compete in a Polyvore Style Challenge, and get real-time updates from the festival” (Yahoo). Bringing the Sundance excitement to their Facebook fans,  Sorel is giving users the exclusive opportunity to create custom lace plates using their ‘Decked Out. Laced Up.’ Facebook tab. As it they weren’t active enough in their social media endeavors, Sorel recently launched a Polyvore style challenge; “through SOREL’s Polyvore Facebook Tab, the boot brand asks consumers to create looks from a closet curated in collaboration with Alex Frank, style editor of The FADER, a music, culture and style publication. The top 10 consumer-created looks will win a pair of SOREL boots and one winner will receive boots plus a $300 gift card to shop the look” (Yahoo).

Don’t let the celebs get all the Sorel star treatment, shop Sorel!

Source: Yahoo

By: Ashley Tschudin


Footwear News: Converse to Launch Skate Shoes

Wednesday, January 25th, 2012
converse {Sources: Bing & Pinterest — Current Collection Photos Unavailable}

On January 18, 2012,  Nike announced that the beloved Converse corporation will launch several collections of skate shoes in Spring 2012.  As part of the Converse Skate Ambassador Collection, pro skaters Nick Trapasso, Anthony Pappalardo and Kenny Anderson will each have shoes released on February 1st, 2012 .

Partnering with the professional skaters was inevitable — Trapasso started his own company, Life Extension Skateboards, along with fellow skater Patrick Pasquale. “Trapasso’s signature shoe is called the CONS Trapasso Pro and will feature a multi-density sock liner and full memory foam collar that are designed to conform to the skater’s feet” (Yahoo). Trapasso’s Converse will be available in either suede or leather and either black and white or gray and cranberry, while Pasquale’s will be canvas or suede, available in brown and black or gray and red. Anderson’s skate shoes, the KA-ONE, will “come in black and red, red and parchment, parchment and white, black and white as well as black and parchment” (Yahoo).

With so many materials and colors to choose from, skaters are sure to do their next ollie in style (whatever an ollie is….).


Source: Yahoo

By: Ashley Tschudin

$200 DNA Shopping Spree Giveaway WINNER

Tuesday, January 24th, 2012


Thank you all for entering our $200 DNA Shopping Spree Giveaway on Facebook and a huge congratulations to our winner Trysh Magcalas! If you didn’t win this time, we will be announcing another giveaway soon. The next giveaway will be one of our favorite ‘What’s in the Box‘ giveaways, which is ever-so-popular so check back here often!

{Original Post}

Eco-Friendly Footwear: OKA b. Shoes Launches Ballet Flats

Monday, January 23rd, 2012

oka b

The brand you already adore for their quality flip flops, OKA b., recently launched a ballet flat collection. A leading U.S. manufacturer of eco-chic and recyclable footwear, OKA b.’s sleek and slim fitting ballet flats are designed with their signature craftsmanship and recyclable materials. Not only are the flats eco-friendly, but they are also bacteria resistant, non-slip, durable, and washable, meaning you can say good-bye to stinky flats forever!

Available in ten styles and colors, the release of this collection is sure to impress customers who have continuously requested their launch.  “For years our clients have asked us to create a closed-toe shoe to wear in the spring and fall,” says OKA b. Vice President, Kelly Schmidt. “We looked at several possibilities and chose the ballet flat because of its sleekness and versatility while being able to maintain our consumer-friendly price points.”

While we currently do not have the flats in stock, they are available online and in the meantime you can continue to shop their eco-chic flip flops at DNA.


By: Ashley Tschudin

Footwear Collaboration Alert: Converse + Marimekko

Thursday, January 19th, 2012

converse marimekko

When classic brands like Converse team up with major design houses like Marimekko, consumers are sure to be impressed. The Scandinavian design house, Marimekko, is best known for their iconic 1964 poppy print, which has inspired collaborations with Crate and Barrel, Havaianas, and now Converse. They are again bringing their prints to life, this time on your feet!

Available in many different styles, ranging from blue polka dots to psychedelic reds and oranges, the collection is currently on sale. Now through 1/22 you can nab this printastic collection at an additional 25% off already marked down prices! If prints aren’t your thing and your more of classic Converse gal or guy don’t worry we’ve still got you covered!

{See Full Marimekko Collection and Shop}

{Shop Converse Classics}

By: Ashley Tschudin

Designer Spotlight: Vanessa Mooney

Wednesday, January 18th, 2012

vanessa mooney

Inspired by the world around her, Vanessa Mooney tries her hand at footwear designing. The designer creates handmade footwear inspired by the vintage shoes you wish you could fit into, as well as by the arts and crafts she finds in her travels—but there is nothing crafty about them. These shoes are carefully hand stitched with the finest materials and as easy breezy as the California native’s style. I recently asked her about her experience with expanding her popular jewelry line to every girl’s other love, shoes…

LIZ: What inspired you to branch off from your popular jewelry line and design shoes, particularly moccasins?

VANESSA: One day last year I came across these amazing shoes on a trip to Arizona for inspiration for my jewelry line. I was in this little vintage store in Tucson and found these moccasins I just died over! Of course they were like a size 6 and couldn’t fit in them! So, I decided why don’t we make moccasins! It’s so hard for us gals to find cool moccasins these days—what if we made some bad-ass styles ourselves?

L: Your designs always seem to draw from many interesting ethnic styles from African, Native American and Mexican cultures. Where does this influence come from?

V: I have always been drawn to different cultures and travel! I think my mind, naturally gravitates towards the art and the crafts from various parts of the world.  I feel connected to the history of people, accessories and fashion and love incorporating it into my line!

L: How would you describe the typical Vanessa Mooney customer?

V: Creative, inspired and willing to step outside the box with fashion and accessories. They are their own person and can admire beauty in many things!

L: It’s so rare to see the craft of handmade shoes these days; is there a reason that you prefer to make them that way?

V: It’s special knowing that someone spent the time and craftsmanship to hand stitch a shoe together, create it with their minds and hands, in a world so focused on speed and profitability it is nice to feel the quality and skill that goes into something handmade!

L: How did you start your career as a designer?

V: It wasn’t something I was expecting I would spend my life doing but it was always in the back of my mind as a desire and need to be creating! It ultimately came about naturally for me and I just went for it! My ideas for jewelry and accessories are non-stop, there is never a moment when I run out of ideas or don’t know what I am going to design next. I grew up in a family of artists and was surrounded by art my whole life whether it was my mom’s writing, my grandmothers paintings, my brothers films or my family and friends incredible abilities… and everything beautiful that they were involved in! My mom traveled to Paris with me when I was very young and she told me that when I got back she gave me a set of watercolors and papers and I filled the entire house with paintings!

L: If you could collaborate with anyone who would it be?

V: For shoes I think it would be really fun to do something with Jeffrey Campbell! I think his take on shoes are interesting and different in an incredible, .out of the ordinary way! Shoes to me should never be boring, expected or just a side note—just like jewelry!

L: If you were not an accessories designer what would you be doing?

V: I would be working with non-profit organizations helping people, educating them with the knowledge and the tools to face the adversities of life. I believe one must help others to survive well if you yourself are going to lead a happy life. To me art and the betterment of mankind; to seek out a more enlightened existence go hand in hand!

L: Can you tell us about your next collection, and what your influences are?

V: For shoes I am looking forward to expanding the collection this year with some really cool, colorful, and modern takes on old school moccasins! We are also working on some fun and unique leather sandals for summer/fall!


L: I know a lot of celebrities wear your designs, so who else would you love to see wearing Vanessa Mooney?

V: I am always excited to see beautiful talented girls wearing my stuff!  When they could have anything they want and they decide to wear something of mine, it makes my day!

L: What accessory do you think no girl should be without?

V: A sweet pair of moccasins! And a good collection of casual jewelry!

{Vanessa Mooney}

By Liz Teich

Edited by Ashley Tschudin

Blowout Sale

Tuesday, January 17th, 2012

shoe sale

Nearly 4,000 of the top shoe brands are currently listed in our BLOWOUT SALE ; the hottest styles and brands for a fraction of the price. It should be a illegal to sell footwear for these prices, but when it comes to the law of shoes their are no rules!

Get your greedy hands on Yosi Samra flats, Sam Edelman spiked loafers, and Nina sequin boots…that’s only naming THREE of the nearly 4,000! There are so many options you may have to dedicate a whole day to online shoe shopping — not that you’d mind or anything.

Get your credit cards ready ladies & gents because it’s time to stock your closets full!

{Sale Shop}

How To: Protect Your Pumps

Monday, January 16th, 2012

protect your pumps

Serious shoe lovers everywhere rejoice for their is a solution to your footwear woes: Protect Your Pumps. Created by Kathryn Jackson with fellow shoe addicts in mind, Protect Your Pumps shoe adhesives provide your precious Manolos and Choos from the harsh city streets.

Protect Your Pumps are an easy to use self-applied adhesive placed on the sole of your shoes for protection. The adhesive serves as a buffer between the bottom of your shoe and the ground, protecting from dirt, grime, and unattractive scratches and scrapes. Unique in that it is transparent, the product does not take away from the authenticity and style of your shoes. Easy to both apply AND remove, it is safe on leather sole shoes and will soon be available for use on specially coated footwear such as Louboutins.

Featured on Refinery29 as well as numerous other fashion blogs, fashion journalists and bloggers alike agree that this is a must-have item to keep your shoes looking as perfect as the day you bought them.

Pricing: One Pack $10 (Come on, you can sacrifice two soy lattes this week for the sake of your Choos!)

More Info & Shop

By: Ashley Tschudin

Trend Alert: Bloggers Kick It With Isabel Marant

Wednesday, January 11th, 2012

Isabel Marant

One blog post featuring Isabel Marant sneakers. Two blog posts featuring Isabel Marant sneakers. Three. Four…the features highlighting the infamous designer’s kicks are flowing in, so why not have DNA jump on board the sneaker train?!

Worn by both celebrities and bloggers, Isabel Marant is making her mark on the footwear community. Thirty-something Parisian Isabel Marant’s designs are a style not a trend – Spotting a gap in the market between the elaborate and inaccessible of the Paris catwalks, Marant caters to strong active young women. A mix of minimalist and bohemian, the designer makes clothing and accessories at affordable prices… that is if you consider $600 for invisible wedge sneakers “affordable”.

By: Ashley Tschudin