Posts Tagged ‘Fashion for Less’

Brand of the Day: Kickers 30% Off

Tuesday, November 29th, 2011


Black Friday: CHECK. Cyber Monday: CHECK. Now, time to get back to the Brand of the Day 30% off sales, starting today with Kickers. Women, men, AND kids rejoice because the rustic chic boots and sandals you’ve been eyeing are on sale starting today until Dec 6th.

One year prior to their foundation in 1970, founder Daniel Raufast came across a poster of the world famous show “Hair” and was intrigued by the featured youth. Noting that the jean-clad people on the poster were pictured barefoot, Daniel decided it was time to create footwear for the jean-wearer. In other words, Daniel sought out to create a style of shoes compatible with denim. Designer Jacques Chevallereau created the first “jean boot” for Kickers, ensuring the new style was the perfect companion for denim-centered looks. The new scheme became so successfully that Kickers’ productions numbers soared form 300 to 12,000 in just one month. Four years later, Raufast founded Kickers, and today, the brand can be found at retail stores in over 70 countries (including DNA Footwear!).

Grab your pocketbook because these hot sellers won’t last long at these prices!

{Shop Kickers}

By: Ashley Tschudin

Cyber Monday Sale — 25% Off

Monday, November 28th, 2011

cyber monday

We have had a whirlwind of sales lately so it’s no surprise we are upping the anti with our 25% off Cyber Monday Sale. In case you missed our “Brand of the Day” sales and/or our Black Friday Weekend Sale, Cyber Monday is just for you!

May we suggest a warm pair of winter boots, some slipper flats, or even rain boots — the rain is falling, the temperature is dropping, and the snow is sure to come (for some of us at least). Don’t get left out in the cold (literally) this season and shop smart with DNA Footwear.

Monday, November 28th 25% off

Use Coupon Code: CM20

{Offer excludes UGG, Pajar, & Sorel}

Rachel Bilson Launches ShoeMint

Wednesday, November 23rd, 2011


It’s time to step out of the confines of Orange County for Rachel Bilson, who unveils her first shoe collection and website Friday. Bilson teams up with long-time stylist Nicole Chavez, Steve Madden, and BeachMint to launch ShoeMint, a customized shoe-shopping site. The 30-year-old actress, formerly known by fans as Summer, is a permaent front row fashion show attendee, meaning it was only a matter of time before she tried her hand at design. Inspired by the fashion community, Bilson joins Mary-Kate and Ashley Olsen, Kate Bosworth, and Jessica Simpson in the “mint” experience.

ShoeMint launches Friday and will cater to affordable fashion seekers. The collection will be priced at $79.99 and will include leather and suede, embodying Steve Madden’s craftmenship and design.

When discussing her upcoming endeavor, Bilson remarked, “As a designer, I’m always exploring new mediums and footwear is a category I’ve always been very passionate about, especially since I’m only a size 5. More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me.”

We wonder who’s a shoe-in for the next mint collaboration…. only time will tell.

Right now you can earn ShoeMint credit for inviting your friends to sign up :

Invite 2-4 friends and get $5 in ShoeMint credit!

Invite 5-9 friends and get $10 in ShoeMint credit!

Invite 10+ friends and get $15 in ShoeMint credit!

{P.S Get 20% off your first pair of shoes when you type in “20InStyle” at checkout thanks to InStyle}

By: Ashley Tschudin

Brand of the Day: Irregular Choice 30% Off

Tuesday, November 22nd, 2011

irregular choice

We’ve done it again — we’ve dropped the prices of yet ANOTHER of our hottest selling brands: Irregular Choice.

Irregular Choice is anything but ordinary (just check out their website to see what we mean), breathing life into ordinary and making is extraordinary! In an attempt to “recapture your freedom which eloped with your youth’’, creator and designer Dan Sullivan turned Irregular Choice from a brand to state of mind, a way of being. “In August 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England with the mission of changing the way people look at footwear. Over the last 10 years Irregular Choice has carved itself a niche and inadvertently founded itself a fan club. Having had collaborations with some of the worlds most sought after brands and designers, we are constantly pushing the boundaries with each collection.  IC has even been named ‘The Viagra of the shoe industry’.”

If you’re looking to spice up your shoe closet, adding extra excitement to your morning routine then Irregular Choice is the perfect fit for you.

{Shop Irregular Choice}

By: Ashley Tschudin

Brand of the Day: Ivanka Trump 30% Off

Monday, November 21st, 2011

ivanka trump

Leave it to a celebutante to understand the importance of proper footwear and the importance of looking your best. With the help of Ivanka Trump, DNA Footwear brings you the latest in high heels, boots, and sandals for 30% less!

With the last name Trump, it is no surprise that Ivanka Trump shares her father’s entrepreneurial spirit, branding herself as a fashion mogul. Being an heirress was not enough for Ivanka Trump; she wanted to find her own niche in the business world. In December 2010, Ivanka Trump released a women’s footwear line with a focus on signature quality and elegance, mixing genuine leathers, luxurious fabrics, and sophisticated embellishments. The collection features shoes for every occasion – casual, career, evening and bridal, keeping you confident and well-dressed from season to season.

You may not be an heiress but that doesn’t mean you can’t dress like one!

{Shop Ivanka Trump}

By: Ashley Tschudin

Brand of the Day: Franco Sarto 30% Off

Friday, November 18th, 2011

Franco sarto

Happy Friday from DNA Footwear and as a weekend gift to you we are offering Franco Sarto at 30% from now until November 25th.

Since a young age, Franco Sarto has been devoted to the footwear industry. At age fourteen, Sarto began his shoe career working in footwear construction. By his twenties he felt a sense of attraction to the artistic side of the industry and moved from Venice to Stra, Italy. It was there that he partnered with a friend to design flawless footwear that quickly drew a celebrity following that remains stalwart.

For shoes that are not only stylish but long-lasting, Franco Sarto is our shoe designer of choice.

{Shop Franco Sarto}

By: Ashley Tschudin

Brand of the Day: Earthies 30% Off

Thursday, November 17th, 2011

dna footwear

On the other side of the ‘Brand of the Day’ spectrum, differing drastically from Gee Wawa, is Earthies — on sale for 30% off beginning today, Nov. 17 and lasting until Nov. 24th.

Those of you who have heard of the brand Earth, you already know about their exceptional reputation, which carries over to Earthies, an Earth extension brand. Similar to Earth, Earthies strives to create shoes that ensure ease and comfort. The collection consists of wedges and short heels, perfect for your day-to-day go to shoes. A one-stop-shop for both style and comfort, Earthies are ideal for for those of you who are on your feet all day but aren’t exactly the sneaker type.

During the 30% off, get your perfect black wedge or heel, ideal for work or semi-dressy attire. Every woman needs a good pair of black heels in their closet and now is your chance to purchase yours!

{Shop Earthies}

Earthies also available in brown & red

Collaboration Alert: Melissa + Gareth Pugh

Tuesday, November 8th, 2011

DNA Footwear

It seems only fitting that Melissa shoes, the well-known vegan shoe line from Brazil, teams up with Gareth Pugh, the eccentric yet celebrated designer based in Paris, to create a shoe line that everyone is talking about. The rubber soles are not only bright and youthful, but they are the perfect addition to any woman’s closet. The collection features two styles, the first is a ballet flat with a zig-zag pop print (shown above). The second style is a flat gladiator-style shoe with an exoskeleton edge. The color combination for this style comes in black, silver and white.

For those of you who are fans of Gareth Pugh, but you can’t afford his pieces, this is the perfect opportunity to snatch up one of his designs. The design esthetics of the shoes are equally exciting and bold, but they won’t break your bank since they start at $110.

Keep your feet eco-chic with the Melissa + Gareth Pugh collection. Click here for more Melissa shoes.

The Melissa + Gareth Pugh collection is also available at Seven New York.

By: Meredith Asman

Fashion for Less: Ankle Boots (Under $100)

Tuesday, November 1st, 2011

ankle boots

November means we are getting closer to the holidays, which translates to spending less on ourselves and more on our friends and family. During the next two “giving” months, don’t sacrifice style for affordability when DNA Footwear has a plethora of boots for under $100 (yes, this is the third boot post of the day…what can we say, we love boots!).

Whether you’re a combat boot grunge go-getter, a hiking boot outdoor adventurer, or a boho chic musician, ankle boots fit everyone’s style personality. The above boots range from $30-$100, making them perfect for the budget savvy shopper — the ones that have recently grown tired of sample sale sites because of their limited selection.

Lace up, zip up, buckle up…it’s time to look your best for less.


By: Ashley Tschudin

Budget Friendly Friday: Leopard

Friday, October 14th, 2011

leopard shoes

Get “spotted” with the hot leopard trend without going wild on your budget! All of the following shoes are under $120.

Leopard print seems to be a trend that never goes out of style—from Marylin Monroe, to Blondie, to any catwalk today. Leopard print shoes can be a subtle way of embracing the style if you don’t feel like going full body. On the other hand, a chunky leopard wedge or sky high stiletto can be the centerpiece of your outfit.

Above are three different styles of leopard print shoes that you can rock regardless of your style!

First are the flats “Madee” by Steven. These shoes give an effortlessly cool, trendy girl vibe for the laid back girl who still likes to make a statement.

Next, pump of the volume with the Madden Girl “Expoze” wedges. These shoes have a smooth, sleek profile with more muted spots which means you can wear them easily with a variety of colors.

The Paris Hilton “Regal” peep toe pumps are perfect for a party; the bright spots and jaunty bow will give your outfit some pop.

DNA Footwear offers MANY other fantastic leopard selections so you can nab a pair to match your unique style.


Photography Sources: Note To Self, Sacha Marie D., Lookbook.nuKarla’s Closet

By: Tori VanTimmeren