Posts Tagged ‘DNA’

Get the Look: Coachella or Bust!

Thursday, March 29th, 2012


La  Bella at Coachella 2012

With Coachella on the horizon its time to start prepping festival attire. Expanding  festivities for two weekends this year means 6 days of fashion bliss in a desert paradise. Fashion-wise anything goes at the Neo-Woodstock. Creativity is endless on the campgrounds from tie die tents to full body paint. Chances are your desert days will be stripped down to undergarments as the sun begins to set, leaving only your shoes to make a statement. Here’s a glance at some of last years attendees and the influential trends they were rocking out with.

Gathering ideas and items for your nap sack now will have you vibin’ in style when the time comes to pack up and head out for the event of a lifetime.  Alesandria Ambrosio, Kristen Cavalari, Kate Bosworth and Dita Von Teese all copped cool and casual looks in the heat of the day and night.

 Get these 2012 Looks @ DNA Footwear >>>> 

Freebird: HeathGood Choice: BellamyAu Naturel: AndresFreebird: Cablo

♥ Amy K.


Giveaway: Guess What’s In the Box Winner is……

Friday, March 23rd, 2012

The time has come to announce our Guess What’s in the Box Giveaway recipient….. Drum roll pleassssssssseeeee…….

The Winner is....

The mystery shoe above is the First Stop High Heel Sandal from Chinese Laundry in Taupe. Lucky Laura Royal will be receiving these fabulously versatile platforms to add to her Spring collection courtesy of DNA Footwear.

Thank you to all those who participated in the contest and continue to watch out for more fun freebies to come!!!

Make sure to Like us on Facebook  and follow us on Twitter @dnafootwear, if you haven’t already, for more great giveaways and discount opportunities. The sun is shining and the fun has just begun. There’s tons more in store!

♥ Amy K.

Celebrity: Elizabeth and James Wishlist

Friday, March 9th, 2012

Elizabeth and James Collection

It’s brands like these that make my job excruciatingly painful. The gorgeous elegance of textured, pattern heavy combinations mixed throughout the Elizabeth and James collection makes a girl want what she can’t have. Fusing  an uptown chic with downtown couture, colorful accents and masculine cuts, Mary Kate and Ashley Olsen have yet again released double trouble for my pocket book.

Vintage x Retro x  Modern, from shoes to accessories this collection turns the fashion conscious head spinning. Luxuriously modern in approach the twins have managed to capture classic elegance with contemporary cool. A bit pricey for the average consumer but each piece speaks loudly, so splurging every once in awhile with this brand will keep your closet up to date. Above are my SOME of my favorites and there is much more coming from the Spring collection. Included in DNA’s New Arrivals is a pair of the E-Clair Colorblock  High Heel Sandal.

♥Amy K.

Eco-Friendly Footwear: Crocs on Crocs on Crocs….IN STOCK!

Thursday, March 8th, 2012


Ya, ya, ya….so we’ve given into the hype and are now carrying for the first time ever Crocs clogs for the comfort seeking, amphibious kind. Although their eco- friendliness is still in debate (and may be full of croc as the long winded plastic substitute used, “Proprietary Closed Cell Resin” or Croslite,  tells us nothing of its carbon footprint) everyone from tree huggers to corporate cowboys are clogging around in their Crocs on and off the clock. DNA Footwear Crocs Selection

 Having become a household name since their creation in 2002 Crocs are one of the leading multi-purpose shoes on the market. Their color variety and comfort maintain a loyal following from adults to kids. Give your feet a break from sweaty boots and six inch stillettos in the uber comfy clogs or sport a pair of the ballet flats. The color options vary depending on gender and age but our selection is fit to please. So why not get cozy in a pair of Crocs?

♥Amy K.

Hot Trends: Color My Sole!

Wednesday, March 7th, 2012

Steve Maddens Colorful Soles

The latest development in the shoe game is being kept on the low, literally. Just getting warmed up by Trendsetters and Go-Getters around the globe are the colorful soles that are being vivaciously supported by brands such as Steve Madden and Mark McNairy. Adding a subtly vibrant color base to neutral bodied basics, dress shoe designers are adding some soul to their soles, spicing up the oh-so boring business attire.

With electric blues and teals, pastel mints, peaches and yellows married against neutrals, these flats have me putting away my heels and lacing up in gem tones and sandstones. Embracing androgyny, the base movement has found a foothold  in both men and women’s wear and will be brightening up the office by mixing the prude professional with a colorful foundation.

Catch the glow from bottom to top this Spring in a pair of brightly based ballroom shoes or boots. Click here to check out my favorite tastemaker sporting Mark McNairy boots trimmed with Orange and Yellow soles and I absolutely heart the soles by Steve Madden pictured above.

♥ Amy K.

Celebrity: Classic CoEds

Monday, March 5th, 2012

 Two of pop culture’s most iconic male fashion aficionados are reversing their roles and going femme for fashion. Pharrell Williams and Kanye West have a symbiotic closet that oozes cool confidence and contemporary couture. Their attention to detail, from socks to bow-ties have translated to street wear and vintage styles worldwide.

The chicest of women have traditionally donned menswear with classic pant suits and dress shirts. Now with these men leading the way in both demographics, dudes are retiring their tailored duds and stretching lady’s wear to form fit their masculinity while women add a feminine touch to Oxfords, Sperry’s and boots.

 Case in Needle-Point: Most recently spotted in an arguably feminine mint green Acne Spring cable knit sweater, Kanye West has been seen on numerous occasions sporting women’s clothes. Pharrell Williams, face of Palladium’s Tokyo Rising and overall trendsetter, is inspired by the female fashionista and will be launching his women’s clothing line, Billionaire Girls Club, later this year. Check out Pharell’s interview with W Magazine to hear his perspective on fashion & art as well as who influences his taste.

If you’re looking to cop some style like these gentlemen, view our selection of Palladium boots for both guys and gals, girls and boys, offered in an array of colors and sizes. To start prepping your schmoozes alongside these Tastemakers at yacht parties and runway sidelines see our collection of Sperry Top-Siders.

♥ Amy K.


Designer Spotlight: NewbarK

Monday, January 30th, 2012


What gal doesn’t heart cute shoes? Designers and sisters Maryam and Marjan Malakpour literally “heart them” for their spring NewbarK collection.

As a stylist, I’m always looking for unique shoes for photoshoots, as well as fashionable and comfortable ones for my own busy feet. So, when I came across this fairly new shoe line from fellow stylists, it made sense that these two would transition into shoe design.

NewbarK is a luxury collection of handmade shoes and handbags, originally launched in 2009 by the Malakpour sisters. Crafted in an artisan factory in Los Angeles, NewbarK shoes and handbags exemplify a streamlined yet contrasting use of materials – leather, canvas, felt, suede and virtually no hardware, making these shoes chic, simple and modern.

You’ll heart these flats: they fold neatly into a small carrying pouch for the city girl on the go. With an aesthetic of Moroccan baboush meets Englishman’s leather slippers, they’re a sophisticated and stylish alternative to ballet flats. Think of them as the grown up version of your weekend shoe.


By Liz Teich

Edited by Piz

Trend Alert: Pretty Punk — Botanical Beauties

Monday, January 30th, 2012


Gawking in awe at Spring prints, New Yorkers wonder when we’ll get the chance to brighten our wardrobe with botanical beauties. We won’t be able to live with ourselves come spring if we don’t find some way to incorporate florals into our wardrobe without looking like a 16-year old teenybopper with a propensity for Lisa Frank.

You have two options when it comes to florals: you can go the feminine route with flats or flatforms or you could add some edge to balance out the dainty dresses with combat boots. When it comes to accessorizing your florals play with prints but be careful because print on print can go terribly wrong (we don’t need you coming back crying to us because you made a fashion fail).


Dress, Clutch, Collar



By: Piz

Footwear News: Halle Berry Launches Shoe Collection

Monday, January 30th, 2012

halle berry shoes

Apparently having a shoe collection is the new “IT” thing to do; it feels like every day we report that some celebrity or reality star wants an in with the fashion industry.  One such celebrity is Halle Berry, who is quickly becoming a woman of all trades. The actress slash Revlon spokeswoman teamed up with popular German retailer Deichmann Shoes to create her own line:  ’5th Avenue by Halle Berry’ collection.

Fitting for women her age (we mean that in the kindest way possible), the collection features fairly low heels and wedges, mixing comfort and style for the modern mom. Boasting 40 limited edition shoes, Berry is proud of the new baby in her life, her shoe line. In discussing her new endeavor she said,

“Shoes are a statement. They can be very sexy; they can say something about where you are in the day; they can say what your mood is; they give you a chance to accessorize. And I’m a girl that loves to change my shoes all the time. It’s an expression of who you are really. I’m a girl if I find a shoe that I really like I like to get them in all colours. I’m big on that.”

With the reasonable starting price of £29.99, budget savvy mothers are eagerly awaiting the UK launch in March.

By: Ashley Tschudin

Sundance & Social Media Sorel Style

Friday, January 27th, 2012


Sundance & Social Media Sorel Style

“Now through January 29, consumers have a chance to score customized lace plate boot accessories and a pair of Sorels, compete in a Polyvore Style Challenge, and get real-time updates from the festival” (Yahoo). Bringing the Sundance excitement to their Facebook fans,  Sorel is giving users the exclusive opportunity to create custom lace plates using their ‘Decked Out. Laced Up.’ Facebook tab. As it they weren’t active enough in their social media endeavors, Sorel recently launched a Polyvore style challenge; “through SOREL’s Polyvore Facebook Tab, the boot brand asks consumers to create looks from a closet curated in collaboration with Alex Frank, style editor of The FADER, a music, culture and style publication. The top 10 consumer-created looks will win a pair of SOREL boots and one winner will receive boots plus a $300 gift card to shop the look” (Yahoo).

Don’t let the celebs get all the Sorel star treatment, shop Sorel!

Source: Yahoo

By: Ashley Tschudin