Archive for the ‘How To’ Category

Trend Highlight – Shoes That SHINE

Friday, June 15th, 2012

One of several shoe trends happening right now is metallic. Shining shoes are a must for summer 2012 and not just for after 6pm. This bold shoe finish, which usually only comes around during holiday season, has captivated the hearts of fashionistas everywhere. From casual to evening, flats to platforms, shoes with a metallic finish are hot no matter the time of day or occasion.

Montauk High Heel Pump - Gold Cleo High Heel Sandal - Gold Fierce High Heel Sandal - Gold
Ria Platform Wedge Sandal - Green Kamielle High Wedge Sandal - Gold Palm Beach Espadrille Wedge - Gold

Add some sheen to your denim look, a bit of glitz and gloss to your cute summer dresses or further illuminate your metallic look with more luminosity. While both gold and silver dominate the offerings, gold always wins in choice. Some fun styles to top off your look include the Eric Michael Kamielle High Wedge, Bebe Cleo High Heel Sandal, Report Signature Montauk High Heel Pump, Michael Kors Palm Beach Espadrille Wedge, Badgley Mischka Fierce High Heel Sandal, and the Bebe Karissa High Wedge.

By Dynelle Skinner


Foot Freedom

Tuesday, June 12th, 2012

Show your toes some love and give them some wiggle and breathing room with a great flip flop. The temperature is rising and that only means one thing – it’s Flip Flop season. Flip Flops are to your feet what a cozy sweater is to your body during winter, it’s a great way to de-stress and get comfortable. So whether you’re going to the beach, hanging by the pool or just freeing your feet from a claustrophobic pair of shoes, flip flops are an essential, especially for summer.

UGG Australia Fluffie Flip Flop Dizzy Rose Bud Jelly Sandal
Converse 129583C Sandstar Casual Flat Flip Flop Gelattto Rambo II Dots Flip Flop
DKNY Serafina Casual Flip Flop Top Mix Flip Flop - Grey Rose
Michael Kors MK Flip Flop Merrell Lorelei Thong Sandal

Flip flops are available in several styles -  go for a solid color or fun print, an unconventional fabrication, a sporty style or something less casual and even a designer label. Some of the few brands that can help you attain foot freedom include Gelattto Rambo II Dots Flip Flop, Havaianas Top Mix Flip Flop, Merrell Lorelei Thong Sandal, Dizzy Rose Bud Jelly Sandal, Converse 129583C Sandstar Casual Flat Flip Flop, Michael Kors MK Flip Flop, UGG Australia Fluffie Flip Flop, DKNY Serafina Casual Flip Flop,

Celeb Style Spotting: Patterned Platform Wedge

Tuesday, June 12th, 2012

One shoe trend that’s jumped off the runways and onto Celebrity feet is the wedge with a print or patterned heel. Celebrities such as Christina Aguilera, Keri Hilson, Jennifer Lopez have been seen in the summer favorite with various vibrant prints, stripes and patterns covering the entire heel and platform of this summer staple. Gone are the days where the shoe’s upper gets all the attention, shoe brands are dazzling us with what appears under our feet.

Ophelia Floral Platform Wedge Sandal - Cognac Eagle Eyes High Wedge Sandal - Black
Rebecka Platform Wedge Sandal - Blue Bette High Wedge Sandal - Natural Multi
Wisperr High Wedge Sandal - Tan Paris

Like these celebs, you too can rock this standout patterns with various brands.  Go tribal graphic with the BC Footwear Eagle Eyes High Wedge, embrace colorful stripes with the Madden Girl Wisperr High Wedge, go floral with the feminine Bass Ophelia Floral Platform Wedge or vintage-looking Born Rebecka Platform Wedge, and be modern in the color-blocked Kork-Ease Bette High Wedge.

By Dynelle Skinner


Trend Highlight: LACE-UP SHOES

Wednesday, May 30th, 2012

Want to continue staying on trend this summer? Try the popular style of sandals, heels and flats that lace-up. Laces are no longer just for sneakers and boots anymore; designers have made this traditional way to secure your foot available in non-traditional silhouettes.

Cheryl High Heel Slingback Shoe - Quail Hickory High Heel Pump - Tan
21569 Holly Low Heel Sandal - Black Hickory High Heel Pump - Tan
Patricia Peep Toe Wedge - Black Melissa Flat Slingback Sandal - Black

A trend that was huge in 2008 (huge for booties) and 2009 (first appearance of lace-up sandals), lace-up shoes are making just as big an impact this year. From casual to dressy, heel or flat, there are lots of options available. Some great options include the Miss Sixty Cheryl High Heel Slingback, J Shoes Hickory High Heel Pump, Luichiny Tell All Low Heel Sandal, Miz Mooz Patricia Peep Toe Wedge, Camper 21569 Holly Low Heel Sandal, and Chelsea Crew Melissa Flat Slingback.

By Dynelle Skinner


Tangerine – The 2012 color of the year

Friday, May 25th, 2012

The easiest trend to pull off this season is bold color and the hottest color aka “2012’s color of the year” is Tangerine Tango. This hot hue has been integrated into all fashion segments – clothing, accessories, beauty, and of course shoes. No matter what style of shoe you wear, be it a flat, wedge, platform or stiletto, if your color of choice is tangerine, then you are perfectly on trend.

Not sure how to add this electric color to your look? There is no wrong way, you can select a style with tangerine as an all over color, an accented color, peekaboo, color blocked etc. To fully embrace the full glory of Tangerine, whether you want a high heel or flat, try shoe styles the like Luichiny Van Buren High Heel Platform Sandal, Luichiny Sav Vee High Wedge, Chelsea Crew Sharon Mid Wedge, and Born Yancy Mid Wedge Platform Sandal or Anhu Jackie Flat Slip On. For a more subtle addition of tangerine to your wardrobe, the Chelsea Crew Caymen High Heel Pump, Bronx Sit Still Colorblock High Wedge, Boutique 9 Piraya Flat Sandal or FitFlop Sling Flip Flop are a great way to include this vibrant color without having it overpower your look.

By Dynelle Skinner


Wedge Side Story

Tuesday, May 22nd, 2012

Believe it or not, there is a bit of a wedge divide this summer. Some women love their wedges super tall, while others prefer to stay a bit closer to the ground. Do you love the added leg length you get from over 3” wedges or is do you prefer the 2” wedge range?  Or are you the type who loves the silhouette no matter the height? Whatever the outcome, there is a wedge to satisfy all preferences thanks to the abundance of styles and heel heights available this summer. Which side of the wedge divide are you on?

21624 Laura Mid Wedge Sandal - Brown Yellow 21575 Damas Mid Wedge Sandal - Cognac
21619 Sinousa Low Wedge Shoe - Red Suede

For those who prefer to stay on the lower level, Camper has some adorably stylish choices, a few favorites (in order of heel height) are the 1 ½” 21619 Sinousa Low Wedge, the 2 ½” 21575 Damas Mid Wedge, and the 2 ¾” 21624 Laura Mid Wedge. They all pair exquisitely with the new tailored shorts, and knee-length flirty summer dresses and adorable rompers.

Moira Platform Sandal - Dark Natural Caramel Giana Wedge Sandal - Pewter Metal
Becka High Wedge Sandal - Squeezed Lemon Juicy Culture

And for those who prefer a bit more elevation, turn to Juicy Couture for the height you want. Wedges from their spring/summer collection include the new flatform shoe silhouette, the 3” Juicy Couture Moira Platform Sandal, the bold colored classic 3 ½” Becka High Wedge, and the dual trend raffia and metallic 5” Giana Wedge Sandal. Higher heel wedges look superb with maxi dresses and jeans of all lengths.

By Dynelle Skinner


Sole Men – Vintage Shoe Company

Wednesday, April 25th, 2012

Ok guys, it’s your turn. No matter what you’ve got going on, Vintage Shoe Company has got a man’s foot covered, literally and figuratively. Their footwear selection is diverse for the kind of man you may currently be or perhaps the kind of man you want to be.

Vintage Shoe Company

 The Vintage Shoe Company Vincent Mid Calf Boot is a broken-in leather boot with a sturdily constructed toe-box that will look great on those impromptu dinner and movie dates you may spring on your date. They’re great with slim, slightly faded indigo denim and a wash & wear button-down with either a casual unlined cotton blazer or a shrunken trench as a topper.

From dinners to romantic walks – move on to the Jerry Canvas Boot, a clean ankle high boot that’s reminiscent of the Blucher boot, which was originally made for the Prussian army. The traditional open lacing gives a wider opening to the foot which makes this a cool, comfortable shoe for strolling around the city. It looks great kept simple with tapered khakis and a cool pullover.

The Hampton Boat Shoe features casual comfort with a rich deep color. It’s a great classic hue for men and the nautical-inspired piping, slightly broken-in leather upper, gritty sole and the chukka height makes it a pretty good shoe to wear with slim shorts and a variety of tops from breezy tees to shrunken cardigans.

By Dynelle Skinner

Now Hiring: DNA Administrative Help

Friday, March 9th, 2012

Help Wanted at DNA Headquarters

Is it in your DNA? ….We’ve got some pretty big shoes to fill and are currently looking for an ambitious, organized and fashion forward individual to help out in the main office at headquarters in Brooklyn, New York. If you think you have what it takes and would like to join the team please email your resume with availability and a little bit about yourself to:

♥ DNA Footwear


Q&A (With DNA)

Thursday, January 19th, 2012

winter boots

Q: Can winter boots be stylish?

A: Let’s let the shoes do the talking — because we have such a wide variety of boots available it’d be hard to answer simply. Above is just a brief glimpse into the hundreds of fashion-forward boots DNA Footwear carries. Winter doesn’t mean layers that make you look like the Pillsbury Doughboy and boots fit for eskimos; there are ways to keep chilly chic.

The best way to stay in style while keeping warm is to stick with a neutral palette that mixes and matches well with the massive layers above, wear sleek clean lines that don’t look chunky or turn your feet into boats, leave behind the excessive fur trimmed boots (*cough* Snookie *cough*), and don’t be afraid to add some heel (with proper traction, not to be worn on snow days).

There is not excuse for frumpy winter footwear… NONE.



By: Ashley Tschudin



How To: Protect Your Pumps

Monday, January 16th, 2012

protect your pumps

Serious shoe lovers everywhere rejoice for their is a solution to your footwear woes: Protect Your Pumps. Created by Kathryn Jackson with fellow shoe addicts in mind, Protect Your Pumps shoe adhesives provide your precious Manolos and Choos from the harsh city streets.

Protect Your Pumps are an easy to use self-applied adhesive placed on the sole of your shoes for protection. The adhesive serves as a buffer between the bottom of your shoe and the ground, protecting from dirt, grime, and unattractive scratches and scrapes. Unique in that it is transparent, the product does not take away from the authenticity and style of your shoes. Easy to both apply AND remove, it is safe on leather sole shoes and will soon be available for use on specially coated footwear such as Louboutins.

Featured on Refinery29 as well as numerous other fashion blogs, fashion journalists and bloggers alike agree that this is a must-have item to keep your shoes looking as perfect as the day you bought them.

Pricing: One Pack $10 (Come on, you can sacrifice two soy lattes this week for the sake of your Choos!)

More Info & Shop

By: Ashley Tschudin